The right words at the right time double your review conversion rate. Here are 10 copy-paste templates for email and SMS review requests.
The average Google review request email has a conversion rate of 8–12%. The best-optimised templates achieve 20–30%. The difference is usually the subject line, the length, and the clarity of the ask. Here are 10 templates across different formats and industries.
Email Templates
Template 1: The Simple Ask (Best for Most Businesses)
Subject: How was your experience with [Business Name]? Hi [First Name], Thank you for choosing [Business Name]. We really hope we delivered on your expectations. If you have a moment, we'd love to hear your thoughts — a quick Google review takes less than 60 seconds and makes a real difference for our team. [Leave a Google Review] Thank you, [Your Name]
Template 2: The Personal Story (Best for Services)
Subject: You helped our business today — here's how you can help more Hi [First Name], Customers like you are the reason we do what we do. A quick honest review on Google helps other people in [City] find a business they can trust. We'd be grateful if you'd share your experience: [Review Link] Takes less than a minute — and it means everything to us. [Your Name] at [Business Name]
Template 3: Post-Purchase (Retail/E-commerce)
Subject: Did you love your [product/order]? Hi [First Name], We hope you're enjoying your [product]. If it's everything you hoped for, we'd love a quick review on Google. [Share Your Experience] Even a sentence makes a big difference. Thanks for supporting a local business, [Business Name]
SMS Templates
Template 4: Post-Service SMS (Under 160 Characters)
Hi [Name], thanks for visiting [Business] today! If you have a moment, a quick Google review means a lot to us: [link] — [Name], Owner
Template 5: 24-Hour Follow-Up SMS
Hi [Name] — hope you're enjoying [service/product]! A quick Google review helps other customers find us: [link]. Takes 60 sec — thank you!
Template 6: Appointment Follow-Up (Healthcare/Dental/Salon)
Hi [Name], we hope your visit to [Clinic/Salon] went well! Share your experience on Google to help others find great care: [link]. Thank you!
General Template Best Practices
- Send within 2–4 hours after service for maximum conversion.
- Use the customer's first name — personalisation increases opens by 26%.
- One clear link — no distractions or multiple asks.
- Keep email body under 100 words; SMS under 160 characters.
- Send from a real person, not 'noreply'.
- Never include the words '5-star' in your request.
- A/B test your subject lines with different batches of customers.
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